Social Design & Strategy, Lilienthal Berlin GmbH (2018 - 2021)
Set your standard campaign 2020
Rebranding campaign for Lilienthal Berlin with nine inspirational protagonists from Berlin who are setting new standards everyday. Content shot over two-week shoot in summer 2019. Content first released in summer 2020.
Campaign feed exhibiting visual collaboration with Paralympic athlete, Ali Lacin. His standard is: Never Give Up. Ali inspires brilliance in the face of adversity. He wears a Chronograph, a watch with an in-built analogue timer-function.
Campaign feed exhibiting visual collaboration with sustainable architecture firm Rundzwei. Their standard is: Redesigning Cities. Well-known in design circles for using unusual but sustainable materials in their buildings, this pair help the Lilienthal Berlin brand highlight the importance of eco-friendly choices. They wear the Zeitgeist Automatik, a battery-less mechanical watch that is powered by the wearer’s movement.
Campaign feed exhibiting visual collaboration with LGBTQ+ model Steph Barreto. Steph’s standard is: Redefining Gender. A style influencer in Berlin, Steph deftly combines elements of masculinity and femininity, and rebels against the gender binary. Steph wears the L1 Water, a quartz watch, with a design inspire by the fluidity of identity.
Product releases
Visual feed for the release of the L1 Limited Edition Mauerfall (Nov. 2019). Combined images from 80’s style shoot, and product pictures to create a mood celebrating the era and the fall of the wall.
Visual feed for the release of the Urbania All Rose (May 2019) Images from shoot across Berlin, celebrating the beginning of summer.
Cut-Out visual feed for the release of the Chronograph (June 2019). Images from shoot in Berlin, arranged to follow the cut-out trend of the time.